Market Share Prediction

Implemented Stochastic differential equation with Gaussian approximation was used for POC focused on understanding the market trend using the sales information for one of the largest British multinational beverage alcohol companies. Identifying anomalous data points within a given window frame by performing simulations for each subsequent point against a given threshold value, to determine the range of the next. The result was an improvement in their sales figure by 12%. The use case started with 34 key performance indicators(KPIs) before being reduced to 28 KPIs and involved a monthly data refresh of approximately 3GB.